Original Title: My Takes on the Value of Attention
Original author: @Punk 9277
Original translation: zhouzhou, BlockBeats
Editor’s Note: In the era of attention economy, attention itself has value, but its value depends on retention, consensus, content quality, and other factors. Kaito transforms attention into users, capital, and markets through products like Yaps, Earn, and Capital Launchpad. In the future, Kaito will break the information bubble and build a fairer InfoFi network to achieve data sovereignty and universal monetization.
The following is the original content (to facilitate reading and understanding, the original content has been reorganized):
My views on "attention value". In recent days, I have seen a lot of debates about whether "attention actually has value" in both the crypto space and other industries.
Here are some of my own views, as well as the role Kaito plays in them:
Can attention really bring value?
"First-time entrepreneurs are obsessed with the product, while repeat entrepreneurs focus on the distribution channels." — @justinkan
For today's consumer products, "distribution" is often closely related to "attention"—whether it's screen time or the share of public opinion.
The value of attention goes far beyond the cryptocurrency industry and is crucial in a broader context.
Many times, a decent product may have very few users, while an ordinary product can achieve widespread adoption simply because its distribution is more effective.
The same is true in the cryptocurrency space: even the best products can significantly accelerate growth with the boost of attention – we have already seen examples of hyperliquid's market share skyrocketing since its TGE (Token Generation Event).
Since attention can bring value, can it also drive valuation?
For non-meme projects, my framework is that there is an indirect relationship between user growth and investor education, attention and valuation:
·Attention → User Growth → Stronger Fundamental Data → Potential Token Purchase
Under the same attention, the narratives differ, leading to significant valuation differences.
Under the premise of the same narrative, whoever attracts more attention can compete for a higher valuation.
I won't comment on specific projects, but simply put: attention is very important, but not all attention has the same "value."
The role of attention building before and after TGE
Before the TGE (Token Generation Event):
Since TGE is usually accompanied by a large number of incentive mechanisms, the unit value of attention is very high:
· Leverage brand awareness and user education to convert as many airdrop users as possible into real users.
·Convey the investment logic of the project to as many potential investors as possible.
After TGE:
The construction of attention is especially important for new product launches and new investment narratives.
·However, most brands will also continuously engage in attention operations, which are crucial for user acquisition/retention and capital markets—this follows the same logic as traditional publicly listed companies.
Regarding the relationship between Kaito and attention value
Some people believe that Yaps (the discussion module launched by Kaito) may encourage "noisy/low-quality" content.
However, from the real-time Yaps ranking, the actual situation is quite the opposite: high-quality discussions have always been mainstream.
For example, the top 3 Yaps in terms of increase over the past 24 hours are:
·@udiWertheimer sparked widespread discussion about Musk's comments on encrypted communication.
·@EliBenSasson criticizes Bitcoin for being unable to implement OP_CAT
·@fiddybps 1 Refuting Jeff.hl's point about Hyperliquid's transparent trading mechanism being beneficial for large players.
This is different from every yapper leaderboard. The leaderboard determines what type of discussions are rewarded by the project team, such as whether the content is insightful, the emotional tendency, and whether it aligns with the project's direction, etc.
Regarding "attention", there's a key point that must be realized - where attention comes from and in what form it appears, this is very important.
For example, some projects hope to maximize their reach, like Loudio, so the algorithms they choose tend to be more about "casting a wide net" rather than content quality or depth.
On the contrary, there are also some projects that focus more on concentrated and in-depth discussions around a specific product, such as Infinex.
The role of Kaito is to customize support directions for different projects. At the same time, this actually benefits users: whether it is project education or brand awareness - you can see the positioning of the project from what content they are willing to incentivize/recognize.
Complete "Attention Transformation" through Kaito
Kaito is not just an "attention machine." In addition to Yaps, we also have:
·From Attention → User Conversion: Kaito Earn
·From Attention → Capital Transformation: Capital Launchpad
From Attention → Market Formation: Coming Soon, Stay Tuned
Starting in May, the launch of Kaito Earn has allowed us to begin making significant efforts in user conversion, relying on our high-quality and highly engaged user base.
Last week we announced that Kaito has activated 33,699 smart agents, accounting for about one-third of Newton's activity. These agents are users who have actually deployed funds, dollar-cost averaging into BTC, KAITO, and other tokens, and have generated real transaction fees.
At the same time, we are also collaborating with Infinex and other projects on similar initiatives.
Soon, with the launch of Capital Launchpad, Kaito will bridge the gap between AI analysis and capital formation, optimizing long-term consistency, value contribution, and coverage.
Summary
In the "attention economy", attention itself is a value.
But it is important to emphasize that the value of attention is hierarchical, and it depends on:
Retention
·Consensus
·The content or product that is attached (Subject)
·Content Quality
·and several other dimensions·The world is moving in a clear direction:
·Influencers who control attention will master monetization capabilities.
· A technology platform for managing screen time that controls distribution rights and user data.
This is also why today's brands (and entrepreneurs) need to have a social presence.
Rather than resist this trend, we might as well take advantage of it—our industry actually has the ability to build a new network structure that is fairer and empowers more people.
This is exactly my vision for InfoFi: empowering the public to monetize by unlocking three pillars: · Data sovereignty and data monetization · Market mechanisms as the closest force to the truth · Information markets as the most decentralized and democratic way of expressing viewpoints.
The content is for reference only, not a solicitation or offer. No investment, tax, or legal advice provided. See Disclaimer for more risks disclosure.
From attention to monetization, how does InfoFi transform the business of KOLs in the crypto world?
Original Title: My Takes on the Value of Attention
Original author: @Punk 9277
Original translation: zhouzhou, BlockBeats
Editor’s Note: In the era of attention economy, attention itself has value, but its value depends on retention, consensus, content quality, and other factors. Kaito transforms attention into users, capital, and markets through products like Yaps, Earn, and Capital Launchpad. In the future, Kaito will break the information bubble and build a fairer InfoFi network to achieve data sovereignty and universal monetization.
The following is the original content (to facilitate reading and understanding, the original content has been reorganized):
My views on "attention value". In recent days, I have seen a lot of debates about whether "attention actually has value" in both the crypto space and other industries.
Here are some of my own views, as well as the role Kaito plays in them:
Can attention really bring value?
"First-time entrepreneurs are obsessed with the product, while repeat entrepreneurs focus on the distribution channels." — @justinkan
For today's consumer products, "distribution" is often closely related to "attention"—whether it's screen time or the share of public opinion.
The value of attention goes far beyond the cryptocurrency industry and is crucial in a broader context.
Many times, a decent product may have very few users, while an ordinary product can achieve widespread adoption simply because its distribution is more effective.
The same is true in the cryptocurrency space: even the best products can significantly accelerate growth with the boost of attention – we have already seen examples of hyperliquid's market share skyrocketing since its TGE (Token Generation Event).
Since attention can bring value, can it also drive valuation?
·Attention → User Growth → Stronger Fundamental Data → Potential Token Purchase
·Attention → Investor Education → Potential Token Purchase
This is actually a standard operating model for listed companies in traditional financial markets:
·The marketing department is responsible for reaching the "top of the funnel" → user conversion
The Investor Relations Department is responsible for investor education.
In the field of cryptocurrency, the value of attention is even higher for two reasons:
Users are often token holders, and by converting users, you are also converting investors.
Under speculative sentiment, attention itself has a "premium".
So I prefer to use a simpler valuation model:
Attention × Narrative (= Fundamentals × Multiplier)
Under the same attention, the narratives differ, leading to significant valuation differences.
Under the premise of the same narrative, whoever attracts more attention can compete for a higher valuation.
I won't comment on specific projects, but simply put: attention is very important, but not all attention has the same "value."
The role of attention building before and after TGE
Since TGE is usually accompanied by a large number of incentive mechanisms, the unit value of attention is very high:
· Leverage brand awareness and user education to convert as many airdrop users as possible into real users.
·Convey the investment logic of the project to as many potential investors as possible.
The construction of attention is especially important for new product launches and new investment narratives.
·However, most brands will also continuously engage in attention operations, which are crucial for user acquisition/retention and capital markets—this follows the same logic as traditional publicly listed companies.
Regarding the relationship between Kaito and attention value
Some people believe that Yaps (the discussion module launched by Kaito) may encourage "noisy/low-quality" content.
However, from the real-time Yaps ranking, the actual situation is quite the opposite: high-quality discussions have always been mainstream.
For example, the top 3 Yaps in terms of increase over the past 24 hours are:
·@udiWertheimer sparked widespread discussion about Musk's comments on encrypted communication.
·@EliBenSasson criticizes Bitcoin for being unable to implement OP_CAT
·@fiddybps 1 Refuting Jeff.hl's point about Hyperliquid's transparent trading mechanism being beneficial for large players.
This is different from every yapper leaderboard. The leaderboard determines what type of discussions are rewarded by the project team, such as whether the content is insightful, the emotional tendency, and whether it aligns with the project's direction, etc.
Regarding "attention", there's a key point that must be realized - where attention comes from and in what form it appears, this is very important.
For example, some projects hope to maximize their reach, like Loudio, so the algorithms they choose tend to be more about "casting a wide net" rather than content quality or depth.
On the contrary, there are also some projects that focus more on concentrated and in-depth discussions around a specific product, such as Infinex.
The role of Kaito is to customize support directions for different projects. At the same time, this actually benefits users: whether it is project education or brand awareness - you can see the positioning of the project from what content they are willing to incentivize/recognize.
Complete "Attention Transformation" through Kaito
Kaito is not just an "attention machine." In addition to Yaps, we also have:
·From Attention → User Conversion: Kaito Earn
·From Attention → Capital Transformation: Capital Launchpad
From Attention → Market Formation: Coming Soon, Stay Tuned
Starting in May, the launch of Kaito Earn has allowed us to begin making significant efforts in user conversion, relying on our high-quality and highly engaged user base.
Last week we announced that Kaito has activated 33,699 smart agents, accounting for about one-third of Newton's activity. These agents are users who have actually deployed funds, dollar-cost averaging into BTC, KAITO, and other tokens, and have generated real transaction fees.
At the same time, we are also collaborating with Infinex and other projects on similar initiatives.
Soon, with the launch of Capital Launchpad, Kaito will bridge the gap between AI analysis and capital formation, optimizing long-term consistency, value contribution, and coverage.
Summary
In the "attention economy", attention itself is a value.
But it is important to emphasize that the value of attention is hierarchical, and it depends on:
Retention
·Consensus
·The content or product that is attached (Subject)
·Content Quality
·and several other dimensions·The world is moving in a clear direction:
·Influencers who control attention will master monetization capabilities.
· A technology platform for managing screen time that controls distribution rights and user data.
This is also why today's brands (and entrepreneurs) need to have a social presence.
Rather than resist this trend, we might as well take advantage of it—our industry actually has the ability to build a new network structure that is fairer and empowers more people.
This is exactly my vision for InfoFi: empowering the public to monetize by unlocking three pillars: · Data sovereignty and data monetization · Market mechanisms as the closest force to the truth · Information markets as the most decentralized and democratic way of expressing viewpoints.
Let's continue to break boundaries.
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