Adidas has partnered with the mobile game FIFA Rivals to bring rich digital content into the game, set to launch on June 12. This agreement allows players to access digital outfits, jerseys, and footwear inspired by Adidas' football culture. Gamers can build their dream team from famous clubs, compete in real-time PvP matches, and trade digital player cards.
John Linden, CEO of Mythical Games, stated that this collaboration brings a deeper cultural connection for gamers and establishes a new standard for the presence of brands in the digital experience. FIFA Rivals will allow players to fully own in-game assets and trade securely on the global market. The game will be available on Google Play and iOS App Store.
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FIFA Rivals signs a multi-layer licensing agreement with Adidas
Adidas has partnered with the mobile game FIFA Rivals to bring rich digital content into the game, set to launch on June 12. This agreement allows players to access digital outfits, jerseys, and footwear inspired by Adidas' football culture. Gamers can build their dream team from famous clubs, compete in real-time PvP matches, and trade digital player cards.
John Linden, CEO of Mythical Games, stated that this collaboration brings a deeper cultural connection for gamers and establishes a new standard for the presence of brands in the digital experience. FIFA Rivals will allow players to fully own in-game assets and trade securely on the global market. The game will be available on Google Play and iOS App Store.