Looking for value hunters in the encryption bull market, what is the value-added logic of Gate.io platform coin GT?

In this encryptionBull Market with obvious market differentiation, in addition to BTC's solo dance, a few tracks such as MEME and AI Agent have significantly amplified market heat due to the wealth effect. However, behind these popular narratives, there are many survivorship bias stories. In contrast, as the encryption market becomes more mainstream and compliant, encryption projects with practical application scenarios and real value-driven, such as Platform Token, have become increasingly important targets for investors' allocations.

Recently, Gate.io, a veteran centralized exchange (CEX), has seen its Platform Token (GT) repeatedly hit new historical highs. This impressive price performance not only reflects the value accumulation brought by its diversified business model and innovative initiatives, but also serves as a microcosm of the rapid growth of the exchange.

GT****Price Continues to Hit New Highs, Platform Token's Multiple Value Empowerment

Value has always been the core topic of discussion in the encryption world, largely determining whether the protocol/platform can continue to attract users and capital, thus forming a strong network effect. The more value capture, the stronger the defensibility of the platform.

The exchange is one of the core players in the encryption financial game, and it has great potential for capturing value with strong cash flow and sustainable business models. As the "face" of the exchange, Platform Token is not only a magnifying glass to measure the value of the platform, but also an effective weapon to support the platform's combat capabilities, enhance market competitiveness, and defense capabilities.

According to the market data of Gate.io, Platform Token GT hit a record high several times in 2024, with a strong increase of over 300% throughout the year, far exceeding mainstream assets such as BTC and Ethereum. As of the latest data on January 22nd, the price of GT has surpassed $23, hitting a new historical high. This strong price trend also intuitively demonstrates the strong competitiveness of Gate.io in the market.

Gate.io mainly achieves sustained value empowerment through two ways: first, by enriching the application scenarios to enhance the actual use value of Platform Token; second, by repurchasing and destroying mechanism to effectively reduce the market circulation and thereby enhance its scarcity and long-term value.

Specifically, GT has numerous use cases on the Gate.io platform, including trading fee discounts, margin payments, VIP level upgrades, participation in startup projects, and airdrop rewards, etc. For example, users can use GT to pay for trading fees and enjoy up to 50% discount, thereby reducing trading costs and improving investment returns; users can increase their VIP level by holding GT, unlocking more trading privileges and benefits; GT holders can also participate in high-yield investment products, such as GT mining products, which have attracted over 20,000 participants; users holding GT can also vote and participate in platform project listing decisions.

It is worth mentioning that GT holders can also participate in Gate.io's Startup premium project subscription activities. According to Gate.io, there were 652 exclusive Startup projects launched in 2024, with a total airdrop value of nearly $30 million and a cumulative airdrop amount of over $120 million. Compared to 2023, both the total airdrop value and the number of participants on the platform have increased significantly, with a 90.95% increase in the total airdrop value and a 474.27% increase in the number of participants. This growth trend fully confirms the significant increase in demand for GT in Gate.io products.

It can be said that these diverse application scenarios provide GT holders with rich user rights, greatly stimulate the enthusiasm and activity of users, thereby driving the increase in GT market demand, and further driving the continuous growth of its value.

Not only that, the repurchase and destruction is a common weapon for exchanges, and this change in supply and demand can directly affect the price of the Platform Token, and is also a reflection of performance strength. However, each exchange has different frequencies, execution intensity, and methods. According to the data disclosed by Gate.io, as of the third quarter of 2024, the total amount of GT has been reduced by about 58.06% from the initial 300 million, with a cumulative destruction of approximately 170 million tokens, worth over 340 million US dollars.

In addition, GT, as the native asset of gate Chain, can be used for paying network transfer fees, PoS staking rewards, ecosystem governance, etc., and is applied in diverse application scenarios such as DeFi, NFT, infrastructure, and metaverse. With the continuous expansion of the gate Chain ecosystem, the actual value of GT will also be enhanced as the usage scenarios and user demands increase.

From product innovation to market capture, the key 'weapon' of Platform Token value construction

The future growth space is also one of the key indicators to measure the value prospect of Platform Token. According to Gate.io's 2024 annual report, its number of users has exceeded 20 million, a year-on-year increase of 234% compared to 2023; the total trading volume is as high as 38 trillion US dollars, a year-on-year increase of 120%. Behind this rapid growth is Gate.io's diversified strategic layout through product innovation, capturing opportunities, asset security, brand shaping, and traffic expansion, which not only enhances the platform's market competitiveness but also lays a solid foundation for the long-term value growth of Platform Token GT.

User-oriented product iteration

Real demand is the key to the success of a product. It is well known that the key to creating a popular or even explosive product lies in 'putting the user at the core'. A deep understanding of and meeting user needs will more easily gain user recognition and loyalty, as well as create differentiated competitive space for oneself. As an established exchange, Gate.io continues to refine and innovate its products in 2024 to meet the diverse trading needs and efficient trading experience of users.

In terms of product innovation, Gate Startup optimizes VIP levels, increases airdrop quotas, launches new coin mining and task squares to enhance user participation in high-quality projects and opportunities for airdrops; Gate.io's quantitative fund achieved an annualized return of over 20% in its first year, attracting a large number of high-net-worth investors with innovative low-risk, high-return strategies and flexible redemption mechanisms; Gate.io's live copycat and trading robot products have attracted a large number of users; Gate Earn product line has achieved significant growth due to its high returns, multiple products, and excellent user experience, such as a 185% surge in the daily capital scale of YubiBao and a 205% increase in new users; Gate.io's mortgage and borrowing function has accumulated a total loan volume of over 3.6 billion US dollars at the end of the year, a 14-fold increase compared to the beginning of the year, after introducing multiple innovative features such as multi-collateral pledge and YubiBao asset mortgage. In terms of trading experience, Gate.io has optimized the trading system, tripled the capacity of spot trading, significantly reduced trading latency, and significantly improved user experience; Gate Web3 Task Square gathers information on popular airdrop projects, providing users with a one-stop aggregated activity for airdrop interactive tasks, distributing $1.6 million in airdrop rewards and attracting over 2.3 million participants.

Timely capture market trends and potential targets

In addition to diversified products, asset listing is an important factor for exchanges to compete for traffic and shape competitiveness. In 2024, Gate.io pioneered the innovation zone for MEME coin, listing over 500 currencies and deeply integrating over 40 on-chain data analysis dimensions to help users quickly capture market hotspots. This product has accumulated over 400,000 trading users, with a trading volume exceeding $1 billion. It is also worth mentioning that the Gate.io innovation zone has brought many significant wealth effects, including the global first launch of TRUMP, as well as popular MEME coins such as DOGE, Neiro, and PNUT, all achieving astonishing increases of up to 100 times. To further promote the MEME ecosystem, Gate.io has also launched the core hub for MEME information release and trading - MemeBox, the dedicated fund MEME Gateway Grant, and introduced Gate Pilot to accelerate the listing of MEME coins.

Meanwhile, Gate.io has also actively participated in the construction of the TON ecosystem. In addition to establishing cooperation with ecological projects, it has also taken the lead in launching the Gate Mini App and Gate Wallet Mini App. Currently, these two applications have monthly active users of over 2.55 million and 1.4 million respectively, and they are showing a continuous growth trend.

These measures demonstrate Gate.io's ability to explore high-quality targets and its keen insight into market trends, making it an effective means of acquiring incremental funds and users.

Seeking Growth Points for Traffic Expansion in All Aspects

With the increasing emphasis on user asset sovereignty and the popularity of assets such as Inscriptions, MEME, and AI Agent, more and more liquidity is migrating to the blockchain. Wallets have become the focus of competition among exchanges and a gateway to expand user traffic. The gate Web3 Wallet already supports over 80 public chains, with a total on-chain asset value exceeding $27 billion. The Swap/DEX trading volume has exceeded $32 million, and the number of integrated dApps has increased by tens of times. At the same time, the gate Web3 Wallet has attracted a large number of users, with over 61 million new wallet addresses, a 33-fold increase compared to 2023.

In addition, in the case of limited encryption native users, Gate.io also focuses on education and socialization to gain a larger incremental market. For example, Gate Live provides users with multidimensional and in-depth market analysis and even combines AI to launch summary functions to provide users with more efficient learning methods. By 2024, Gate Live has gathered more than 6,400 top industry analysts and has received nearly 20 million views; Gate Learn and Gate Research have created a comprehensive learning and research platform for blockchain enthusiasts around the world, attracting millions of users; Gate Dynamics with social functions can increase existing user stickiness while also obtaining incremental users, and has now obtained more than 500,000 visiting users.

Compliance and Security Work Hand in Hand

With the mainstreaming of encryption currencies and the increasingly perfect global regulatory system, compliance has become an inevitable trend. gate Entities has made significant compliance progress in multiple locations around the world, including the successful submission of MiCA license application through the Maltese entity, the acquisition of licensed institution Sheer Markets in Cyprus, the acquisition of licensed exchange Coin Master in Japan, the principle approval of VARA for gate Technology FZE's VASP license in the Middle East market, and the registration of VASP in Argentina, covering multiple business lines such as spot, contracts, custody, lending, and fiat channels.

And in the risk-laden encryption dark forest, security is always the core concern for users. Gate.io has been continuously optimizing the platform's fund security mechanism to build a solid security line for users. Since the implementation of the reserve proof plan in 2020, the audit data as of January 17, 2025, shows that the total value of Gate.io's reserves has reached 10.328 billion US dollars, reaching a historical high and ranking fourth in the world. The reserve ratio of mainstream encryption currencies such as BTC and Ethereum is as high as 123.06% and 112.04% respectively; at the same time, Gate.io's excess reserves also reached a new historical high, increasing significantly to 2.296 billion US dollars.

Multidimensional Branding Principles

Marketing is not only about product competition, but also about the competition for user cognitive perception. In the current age of information explosion, more and more brands are using multidimensional and diversified marketing strategies to expand their brand awareness.


Gate.io also expands its brand influence through global offline events, sponsorship, and charity activities. For example, Gate.io became the official shirt sleeve sponsor of Inter Milan in 2024, and its brand image frequently appeared in San Siro Stadium, Serie A league and the UEFA Champions League. Gate Charity carried out more than 60 public welfare projects globally in 2024, providing support in education, medical care, environmental protection and other areas.

These innovative marketing methods have opened up broader possibilities for the brand development of Gate.io, especially in the Internet era. Traffic has become the lifeline of platform development. By implementing precise customer acquisition and effective user growth strategies, platform growth and market share can be rapidly enhanced.

Platform Token is a direct window to measure the value and operational effectiveness of the exchange. Through diversified product layout, comprehensive ecological expansion, and strong brand building, Gate.io has created more commercial value and added space for itself, and has also become the solid foundation for the continuous new highs of Platform Token GT. As encryption currency becomes more mainstream, platforms such as Gate.io will usher in more development space and market opportunities, bringing more possibilities and long-term investment potential for Platform Token GT.