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Web3 will disrupt the foundation of the internet. Closed online commerce driven by large e-commerce platforms will shift towards open commerce systems supported by Web3.

This article attempts to answer three fundamental questions for creating a Web3 brand: Why is Web3 indispensable for brands? What types of products are suitable for Web3 branding? And how can one build a Web3 brand? From theory to practice, the piece explores these aspects.

Braintrust is a web3 marketplace for freelancers ("talent"), focusing on roles in software engineering, design, product management, and recently expanding into marketing roles. This article provides a comprehensive exploration of the project.