Trump Media Technology Group applies to launch a "blue chip Crypto Assets ETF", why exclude Meme coin?

The Trump Media Technology Group (TMTG), founded by U.S. President Donald Trump, has officially submitted an application to launch a "Truth Social Blue Chip Crypto Assets ETF", a pure crypto investment fund. The fund aims to encompass various top digital assets, but explicitly excludes memecoins (Memecoin). This move signifies Trump's deeper involvement in the crypto industry following the launch of TMTG, NFTs, and meme-themed cryptocurrencies. However, the neglect of the "official Trump Token" and other Trump-related memecoins has raised concerns among some investors.

"Truth Social Blue Chip Crypto Assets ETF" focuses on top crypto assets

Following the previous application for a Bitcoin and Ethereum dual currency ETF, the Trump Social entity associated with social media (Trump Social) has now applied for an ETF focused on blue-chip crypto assets. It is noteworthy that the proposed asset allocation for this crypto fund is:

  • Bitcoin (BTC) 70%
  • Ethereum (ETH) 15%
  • Solana (SOL) 5%
  • Cronos (CRO) 5%
  • Ripple (XRP) 2% The configuration strategy focuses on top crypto assets with leading market capitalization and liquidity. It is worth noting that although Trump himself and related parties (POTUS) launched their own memecoin themed crypto asset in early 2025, the memecoin category has been completely excluded from this ETF.

If approved by the U.S. Securities and Exchange Commission (SEC), Trump's new ETF plans to be listed on the NYSE Arca exchange and designate Crypto[.]com as its asset custodian and executing agent. This is TMTG's third application for a crypto-related ETF submitted to the SEC, which is in line with its strategy to establish a $2.3 billion Bitcoin reserve plan. More importantly, the ETF aims to capitalize on the growing investment demand and market enthusiasm for exchange-traded funds (ETF) in the current market.

Why are "Blue Chip Crypto Assets ETFs" Excluding Memecoins? Expert Interpretation of SEC Compliance Considerations

Although TMTG officials have not made a statement regarding the decision to exclude memecoins, experts in the Crypto Assets field believe that the high volatility of memecoins is the core reason:

  • Memecoin-themed crypto assets are usually characterized by high speculation and extremely high price volatility.
  • Their price performance heavily depends on market sentiment and short-term trends, which makes them unattractive to regulators ( such as the SEC) and institutional investors seeking stable crypto asset allocations.
  • In addition, memecoins often lack sufficient liquidity and mature security protocols, and are considered high-risk crypto assets.

In contrast, the assets selected for Trump's "blue chip crypto assets ETF" (such as BTC, ETH, SOL, CRO, XRP) are considered relatively low-risk institutional-grade crypto assets, and have more robust custody infrastructure. These mainstream cryptocurrencies not only provide a clearer compliance pathway, but are also generally viewed by crypto investors as more attractive and safer long-term investment targets. The label "Crypto Blue Chip (Crypto Blue Chip)" itself implies that the included tokens are mature and resilient digital assets. Including memecoins could dilute the "blue chip" brand image that the ETF hopes to establish.

In summary, the decision to exclude memecoins is believed to be aimed at strictly adhering to the "blue-chip" investment philosophy, while significantly increasing the success rate of obtaining SEC regulatory approval, to meet the institutional investors' demand for compliant, low-volatility crypto ETF products.

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