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Kaito Ranking Token Ecosystem: Market Performance Analysis After TGE
Kaito Ranking Project Launch Effect Analysis: How is the market performance after TGE?
The crypto market has long been driven by narratives. In 2025, a new attention-grabbing mechanism came into focus: the Kaito leaderboard. These incentive activities reward early researchers, commentators, and meme creators for generating buzz before a project launch, in exchange for future token allocations.
The operating model is as follows:
This method is indeed effective. Leaderboards can enhance visibility, trading volume, and social recognition. But the question is: can this attention be sustained?
Once token issuance and airdrops are claimed, active players will turn to the next token issuance. Prices drop, trading volume shrinks, and participation gradually declines.
This article analyzes several Kaito-related projects, including $SKATE, $HUMA, $QUAI, and $SOON, exploring whether this hype can be sustained after the tokens go live. A trend is emerging: narrative design is intended to generate attention rather than maintain heat.
Skate: High trading volume, large number of listings, and stagnation after Kaito
$SKATE is a token related to the modular game layer of Solana, which had strong momentum at launch. With the support of well-known exchanges and the in-depth promotion of the Kaito event, SKATE had sufficient liquidity and high visibility at the time of its launch.
The early trading of SKATE showed a good start. On June 10th, the token's attention surged sharply, with the price briefly soaring to $0.06539, but then quickly retracing to around $0.05094, resulting in an approximate 22% pullback on the first day.
Subsequently, similar trends were observed when other projects went live:
Social media buzz also peaked early but then quickly declined. Within 7 to 10 days after launch, contributors shifted their attention to new leaderboard projects and token activities, resulting in a significant decrease in mentions and engagement.
Summary: Rotation is greater than retention
SKATE has all the favorable conditions: listed on major exchanges, high liquidity, and a reward-oriented ecological narrative. However, the attention on SKATE has not sustained. Despite SKATE's daily trading volume being close to 140% of its market capitalization, SKATE remains a high turnover asset with no long-term holders.
The story of SKATE is similar to that of other tokens:
The market performance of SKATE further confirms the criticisms raised against such projects: high exposure, low user retention.
Huma: Launchpool hype, 0.5% rewards, first day turnover reached $300 million
Huma is a decentralized payment financing protocol (PayFi), which utilizes a complete technology stack and will issue its native token HUMA on May 26, 2025.
A certain trading platform's Launchpool activity allows users to mine HUMA by staking assets from May 23 to May 26. At the same time, Huma is also conducting a leaderboard activity, distributing 0.5% of the total supply across three "Seasons."
First quarter allocation situation:
A trading platform will start trading on May 26 at 21:00 (UTC+8). As of May 27:
Despite the popularity from Launchpool and the rankings, most of HUMA's trading is rotational trading. The first season's rewards can be claimed from day one, and the second season has also been announced, which has led to increased selling pressure rather than long-term holding.
After briefly stabilizing at around $0.05 in early June, the price continued to decline over the next month, dropping by 40% from June 9 to July 7. This trend reflects not only profit-taking but also a lack of sustained demand. The daily trading volume shrank by more than 90% from its peak on the first day, while the gap between FDV ($308 million) and the actual market value ($53 million) continued to widen, further reinforcing the market's view that much of HUMA's appeal is driven by activity rather than the product itself.
Summary: HUMA exhibits a typical pattern: impressive data, substantial liquidity, but lacks lasting appeal. Its launch aims to enhance visibility rather than garner steadfast support, and due to the lack of practicality and demand post-launch, early attention comes quickly and fades just as fast.
Quai: Large-scale distribution, deep integration, strong launch... then fades into silence
Quai is a decentralized multi-threaded blockchain protocol that has launched the most generous and deeply integrated leaderboard activity to date. From January 17, 2025, to April 17, 2025, the project has allocated a total of 6 million $QUAI tokens to reward content contributors:
From April 29 to May 12, users can claim on the platform. Weekly snapshots track contributors, among which the top yappers received up to 5.95% of the personal recognition share, much higher than SKATE or HUMA.
Although the Quai mainnet was launched on January 29, the token could only be freely traded after the exchange data was released on February 22.
QUAI first day performance (February 22, 2025):
Subsequent trends: rotation, reversal, and a long cooling period.
QUAI is one of the most striking new projects among its tokens. Its price surged from $0.09884 to $0.2263 during the trading session, an increase of 129%, and finally closed at $0.1929, a rise of 95%.
But this is already the peak.
In the coming weeks:
The trading volume also indicates the situation:
Summary: QUAI has many advantages: a large distribution, strong brand influence, a highly anticipated TGE, and a strong early price trend. However, attention is quickly shifting. Even top yapper has not been able to sustain interest in the secondary market.
The current trading price of QUAI has fallen below the issuance price and has not seen a significant rebound since March, which fully demonstrates that early liquidity does not equate to lasting confidence.
Soon: Integration, a certain platform's popularity, and real-world validation
Soon, a high-performance Solana Optimistic Network (SVM-based rollup), hosted one of the most structured and community-cohesive leaderboard events at the beginning of 2025. During the 3-month activity period, the project allocated 450,000 SOON tokens (approximately 0.045% of the total supply) to the top 100 yapper.
This event is not just a reward airdrop, but also integrates the brand image of SOON. Participating users will receive the "Sooner" role, badges, and social status, which reinforces that yappers are the key force in the early dissemination of SOON.
TGE and Market Release: From Hot Discussions to Soaring Popularity
The SOON token was issued on May 23 and listed on a certain platform on May 24. The opening price of the token was $0.4527, briefly reaching $0.4776, and the closing price for the day was $0.4007. The trading volume on the first day exceeded $103 million, reflecting a significant amount of speculative activity and the amplification effect of the exchange.
Some market indicators (as of July 7, 2025):
What happened after the first day?
After the initial excitement, SOON has entered the now-familiar post-ranking era curve:
The recent crash coincided with the end of the claiming period (June 23), after which many recipients may have sold theirs, and attention turned to other activities.
Summary: The earlier you sell, the better?
SOON has all the elements necessary for a successful launch: strong infrastructure promotion, exposure on a certain platform, and community incentive mechanisms. However, the token has dropped 66% within six weeks, indicating that the hype has not translated into solid support.
The ranking model has become predictable:
Narrative-driven airdrop → High trading volume on the first day → Rapid airdrop rotation → Price declines as attention shifts.
Although SOON is true