The NFT project Pudgy Penguins has recently announced a major decision that has attracted global attention: they will collaborate with Suplay Inc., a top pop culture entertainment company in China, aiming to deeply explore the Chinese market. This news has quickly sparked enthusiastic discussions within the industry regarding the localization of NFT projects.

Suplay, as a leader in the Chinese collectibles sector, boasts a large online platform "Supplay Mart", primarily engaged in the sales of toys and collectibles. Over the years, Suplay has accumulated a large number of loyal fans and established mature offline sales channels in the domestic pop culture market. Although both parties have yet to disclose the specific collaboration methods, it is widely believed in the industry that this may involve innovative models such as limited edition digital collectibles, co-branded products, or the integration of online and offline collection systems.

Pudgy Penguins has been working hard in recent years to expand its physical product line, launching the "Pudgy Toys" series that includes plush toys and figurines. Suplay has extensive experience in transforming virtual IP into consumer products, and the collaboration between the two companies is seen as a complementary advantage: Pudgy Penguins brings the influence of a globally recognized IP, while Suplay offers channel advantages in the Chinese market.

The market reacted positively to this cooperation, with the Pengu token closely related to the Pudgy Penguins ecosystem soaring 213% in price over the past month, reflecting high investor recognition of this partnership.

For the NFT industry, this collaboration may become a groundbreaking attempt. When internationally renowned NFT projects step out of the digital realm and combine with China's local trend culture industry, it is likely to give birth to a brand new IP business model. The industry is closely watching the upcoming announcement of cooperation details, hoping that this cross-border collaboration can provide new ideas and possibilities for the physical exploration of NFT projects.