Mexican real estate company Grupo Murano plans to establish a Bitcoin treasury worth $10 billion within five years.

On July 22, Bitcoin Magazine reported that Grupo Murano, a real estate company headquartered in Mexico with a market capitalization of $1 billion, is launching a strategy to "integrate Bitcoin into operations" aimed at optimizing its financial situation by shifting from a traditional heavy-asset model to a Bitcoin-centric financial management model. The company manages hotels under brands such as Hyatt and Mondrian, as well as residential and commercial properties in cities like Cancun and Mexico City, and plans to convert its assets into Bitcoin through refinancing and sale-leaseback arrangements. This approach can reduce debt and equity on the balance sheet while retaining operational control. Murano's goal is to build a Bitcoin treasury worth $10 billion within five years. Murano also plans to accept Bitcoin payments in all its hotels and will explore opportunities to host Bitcoin conferences at its properties. The company's focus remains on high-margin development projects, allocating 20-30% of its business to real estate and 70-80% to Bitcoin holdings.