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A new king arrives in the Solana ecosystem: LetsBONK challenges the dominance of Pump.fun.
The Power Transition of Solana Ecosystem: The Blood-Stained Coronation of Meme Coin Launch Platforms
A power transition is taking place in the Solana ecosystem. The former king Pump.fun now faces a strong challenge from the emerging force LetsBONK. This is not just a competition between platforms, but also reflects a transformation of values in the entire crypto world.
The Rise and Fall of Pump.fun
Pump.fun was once the most successful meme coin launch platform on the Solana blockchain. It cleverly leveraged users' enthusiasm for meme coins to build an efficient profit system. Users are required to pay SOL as fuel when creating tokens, and when the token's market value reaches a certain threshold, additional transaction fees must also be paid.
This model has brought an astonishing 6.4 million SOL (approximately $780 million) in revenue to the platform in just a year and a half. However, this massive profit has not been reinvested into the Solana ecosystem, but has been exchanged for USDC and flowed out, effectively becoming a machine that continuously extracts value from the ecosystem.
The greed of Pump.fun peaked in June 2025. When its market share fell to 57.5%, the platform announced a $4 billion ICO plan, preparing to issue a total of 1 trillion PUMP coins. This action sparked strong dissatisfaction within the community and was seen as a betrayal of the ecosystem.
The Rise of LetsBONK
In April 2025, the LetsBONK platform launched by the well-known Solana meme coin BONK emerged. It attracted 800,000 users in just 24 hours, generated a trading volume of 300 million USD, and birthed 2,700 new tokens. The success of LetsBONK stems from its revolutionary value proposition:
Ecological feedback mechanism: The platform uses a portion of the transaction fees to enhance network security, buy back and destroy BONK tokens, and support ecological construction.
Creator Economy Revolution: The platform founder personally participates in supporting quality projects, demonstrating an attitude of sharing risks with creators.
Developer Incentives: Attract innovative projects to join the ecosystem by hosting hackathons and other activities.
This symbiotic philosophy has nurtured phenomenon-level projects such as Useless Coin, showcasing the potential innovation of meme coins.
Paradigm Shift
The rise of LetsBONK marks that the crypto world is undergoing three major paradigm shifts:
Evolution of values from extraction to feedback: LetsBONK has built a token value return mechanism, deeply integrated with the Solana ecosystem.
Product philosophy from bubble to flywheel: LetsBONK has built a multi-layered ecosystem, from meme assets to utility tokens, and then to technical solutions.
The Governance Revolution from Monopoly to Co-Governance: The closed rule of Pump.fun has led to the emergence of multiple competing platforms, forming a decentralized competitive landscape.
Future Challenges
Despite LetsBONK's initial success, it still faces challenges ahead. The platform's token $LETSBONK has experienced a market cap drop from $30 million to $4 million, indicating the difficulty of sustaining the ecosystem. The $600 million cash reserve held by Pump.fun may also be used to initiate a subsidy war.
This competition is essentially a game between two routes of crypto-capitalism: one side moves towards financialization, while the other is committed to ecological construction. LetsBONK nurtures practical projects through activities such as hackathons, while promising to use 50% of its revenue to buy back BONK tokens, attempting to build a sustainable token economic model.
Conclusion
The power shift within the Solana ecosystem is not just a competition between platforms, but also a reshaping of values in the crypto world. From extraction to symbiosis, from monopoly to co-governance, and from pure financial games to ecological co-construction, we are witnessing the return to the original intentions of blockchain. In this unpredictable crypto world, only those projects that truly create value for the ecosystem can establish themselves and ultimately prevail in fierce competition.