InfoFi Gold Digging Guide: Besides Kaito, what other Alpha strategies are there?

Abstract: In-depth research on the InfoFi track, revealing how information is used to hype attention, trade reputation, and bet on trends. Author: Biteye core contributor @viee7227 Recently, the InfoFi concept has been rising rapidly. The leaderboard of the leading project Kaito has allowed early participants to earn substantial profits, and after the launch of the Snaps feature by the second project Cookie.fun, the coin price has soared. When KOLs and whales have already started "mining" in the InfoFi track, are you still confused: what exactly is this InfoFi? It doesn't trade BTC or ETH, but rather the elusive "attention", "reputation", and even the "likelihood of events occurring". Is this reliable? More importantly, as a retail investor, how can you get a share of this pie? This article will deeply analyze the core of InfoFi, providing a reference guide for retail investors to grasp the next Alpha gold mine.

1. InfoFi Deconstruction: When "information" itself becomes a tradable gold. 1.1 What is InfoFi? In simple terms, the core idea of InfoFi (Information Finance) is to transform traditionally difficult-to-quantify, non-price-based information—such as a project's market attention, Twitter account reputation, the probability of a proposal's approval, or even the activity level of a narrative—into tradable and priced financial assets. It can serve as a novel speculative tool, allowing market participants to bet on the "information" itself; it can also become a powerful Alpha information mining engine, helping investors to identify early signals amidst a plethora of complex information. 1.2 The Rise Logic of InfoFi: Why Now? The emergence of InfoFi is not a coincidence; it is an inevitable result of technological development and the evolution of market demand. AI technology empowerment: The advancement of AI large models has made it possible to capture, analyze, and judge emotions on massive social media data, news, and on-chain behaviors, providing a technical foundation for the quantification and pricing of information. The Crypto market's continued thirst for new narratives and alphas: The market is always looking for the next growth point and alpha opportunity, and the emergence of InfoFi provides a new space for imagination. "Attention before price" trend: During this cycle, a spike in the popularity of a project or narrative is often a precursor to price movements, especially in the meme track. InfoFi is trying to make this "precursor" explicit and tradable. 1.3 Why should retail investors pay attention to InfoFi? For us ordinary retail investors, the significance of InfoFi lies in: Reducing information gaps: There is information asymmetry in financial markets, and InfoFi has put implicit information gaps on the table to some extent, and if you can interpret these "information assets" earlier, you will have an advantage. Auxiliary tools for alpha discovery: Even if you do not directly participate in the trading of the InfoFi platform, the data generated by it (such as project popularity trends, market prediction results) can provide a valuable reference for token investment and assist in judging market sentiment. Small capital leverages big opportunities: In contrast to DeFi mining, which often requires a large amount of capital to participate, some InfoFi platforms (such as prediction markets) allow users to participate with a small amount of money, and most projects can even earn potential returns by simply "lip service".
2. Track Scanning: Key Projects and Participation Methods in the InfoFi Landscape InfoFi's territory is rapidly expanding. We have selected 12 representative projects and included ways to participate, helping everyone to get started quickly.

2.1 @KaitoAI Introduction: Kaito is the proposer of the InfoFi concept and a pioneer in the field. Kaito Yaps supports applications such as SocialFi through AI-driven quantitative attention. In the future, Kaito aims to become the interoperable information finance (InfoFi) layer of the internet, connecting creators, users, and brands. Participation method: First, register for Kaito Yaps, connect your X account, and bind your wallet. Accumulate Yaps points by publishing projects related to Yapper Leaderboards or Kaito's original, deep content, and actively interacting with high-reputation accounts. Generally, the top 1000 Yappers on the Kaito leaderboard enjoy priority project token allocation quotas, and be careful to avoid low-quality content and volume manipulation. Link:

2.2 @Galxe Introduction: Galxe is a well-known crypto task distribution project that has recently launched its community growth platform, Starboard. Starboard has attracted over 20 projects and is expected to leverage Galxe's powerful task system to help project teams accurately identify high-quality users for high-quality, sustainable community growth through comprehensive data capture across the network, on-chain and off-chain dashboards, and AI sentiment analysis. Users can earn exclusive rewards and accumulate verifiable reputation assets by ranking based on their real contributions. Participation Method: 1. Post high-quality content related to the cooperative projects on Starboard on Twitter to accumulate Aura points. 2. Continue to participate in traditional tasks on the Galxe platform to accumulate Galxe loyalty points, which may be considered as weight for rewards distributed by the project party along with Aura points. The Starboard user interface features are relatively simple and focus more on project party management. Link:

2.3 @cookiedotfun Introduction: Cookie.fun It is an instant data dashboard launched by the AI-driven Cookie DAO, initially used to track AI-related token information. It has now launched InfoFi and introduced Cookie Snaps, dedicated to analyzing crypto projects and KOLs, rewarding quality Twitter content. The platform provides multi-dimensional indicators including mindshare, market sentiment, and price trends, which are more open compared to Kaito. How to participate: The core is to earn "snaps" points by publishing original content related to officially designated projects such as Spark (@sparkdotfi) or CookieDAO (@cookiedotfun) on the X platform. When posting, be sure to mention official accounts, use relevant popular hashtags, and maintain engagement with the community and content continuity. In addition, you can also earn points for inviting friends to join successfully. Link:

For a detailed tutorial, please refer to:

2.4 @ethos_network Introduction: Ethos is an on-chain reputation evaluation tool for KOLs and project parties, known as the Web3 version of "Dianping", and its core function is to generate a credibility score to solve the problem of on-chain fraud. Although the gameplay is different from that of typical InfoFi projects, its core is still to evaluate the subject through a set of mechanisms such as review, guarantee, and scoring. Ethos has also launched the Ethos Market, a reputation marketplace where users can speculate on various reputations and influence their real-time reputation scores by buying and selling "votes of confidence" and "no votes" tied to a specific Ethos profile. Participation Method:

1. Improve credit score: By evaluating others (selecting positive/neutral/negative labels and adding text), voting or replying to others' evaluations, and using ETH to provide one-way or two-way guarantees for others (guarantors can earn XP rewards).
2. Participate in Ethos Markets: Bet on the credibility changes of others or projects with ETH predictions without an invitation; after receiving an invitation, you can spend 0.1 ETH to create your own credibility market. In addition to reputation points, Ethos also has an XP point system. Most of the interactions mentioned above can accumulate XP points, providing opportunities for potential airdrops. Link:

2.5 @bamdotfun Introduction: bam.fun is a decentralized creator monetization platform that allows social media users of any size to participate directly in brand marketing and earn income based on real influence (rather than just fan count). Users simply choose brand campaigns, publish social content according to the rules, and the platform will automatically track content performance and distribute rewards based on the Final Impact scoring mechanism (which considers views, follower quality, and genuine interactions), all without the need for an application. bam.fun is dedicated to creating a new content economy model where everyone can participate and be compensated based on their real contributions. How to participate: Register and log in to BAM with your Twitter account and bind your wallet address to receive rewards. Blue V verified accounts can directly select brand tasks on the platform to participate and earn money; Ordinary accounts mainly earn rebates by inviting others to register. After selecting a task, Blue V users can obtain a personal exclusive tracking link, and publish content on platform X according to specific task requirements (including links, tags, topics, etc.), and the platform will automatically track data. Rewards are calculated based on the qCPM model (earnings per 1,000 valid views), and rewards (USDT or project tokens) will be automatically distributed to the bound wallet after the event ends, without the need to manually submit proofs. Link:

2.6 @noise_xyz Introduction: Noise is a trading protocol for "mindshare" that allows users to speculate on the trends of project attention rather than the tokens themselves, supporting up to 5x leverage and pricing based on real-time data streams provided by third-party oracles like Kaito. Noise launched on the MegaETH testnet in March 2025, with the long-term goal of bringing attention trading to the mainstream market. Participation method: After receiving an invitation, users can trade on the Noise platform for the mindshare set up for various crypto projects, which refers to the market attention, discussion heat, and other trends related to the projects. As of now, the Noise official has not announced any incentive measures regarding the points plan or airdrops. Link:

2.7 @wallchain_xyz Introduction: Wallchain is a Web3 AttentionFi ecosystem designed to measure and reward the real impact of crypto content. It evaluates user influence through the X Score, while Quacks rewards high-quality content and effective interactions to comprehensively assess users' content dissemination and interaction quality on social platforms. Participation method: Bind your Twitter account and post valuable cryptocurrency-related content on Twitter (such as market analysis, project tutorials, trend predictions, etc.), adding specific tags or mentioning the official account @wallchain_xyz. When the content receives likes or retweets, you can earn Quacks points, and your X Score will also increase accordingly. Link:

2.8 @MirraTerminal Introduction: The core goal of MirraAI is to achieve accurate screening of high-quality Web3 content, and is committed to building an open, fair and efficient AI ecosystem through data training and verification with community participation. Relying on the real-time contributions of the majority of Web3 users for dynamic learning, ensuring the diversity of data sources, participants can earn NLP points or tokens as rewards for contributing high-quality content. Participation method: Connect your personal Twitter account and follow the official MirraAI and its bot account. You can check your personal points status (including creation points, reconnaissance points, and referral points) on the Profile page. Content Creation: After users publish high-quality content, if it is discovered and mentioned by other "scouts" (@) on the official Twitter, once the content is recognized by AI, both the creator and the scout can earn points. Content Scouting: Users actively discover high-quality content created by others and submit "scouting" through mentioning (@) the official Twitter. If the content is recognized by AI, both the scout and the original content creator can earn points. To prevent point manipulation, each person can submit a maximum of 5 scouting contents per day. Link:

2.9 @GiveRep Introduction: GiveRep is a SocialFi protocol based on the Sui blockchain that transforms users' social interactions on Twitter (such as tweets, likes, retweets) into on-chain reputation assets $REP. Its core Identity function establishes on-chain reputation by tracking users' behaviors on Twitter, featuring a Trophy Score metric, which is calculated based on the comprehensive assessment of the views, likes, retweets, and comments of users' tweets; users can tag in their tweets. @giverep Or participate in the loyalty program of various projects to earn Reputation Points and specific rewards. How to participate: 1. Comment interaction: Mention @GiveRep when commenting on SUI ecology and other content on Twitter (1 point per post, 10 points per day, and 2 tags for the original tweet). 2. Publish originality: Post high-quality tweets or long tweets on X, and mark the @GiveRep at the end (scored according to interaction). 3. Loyalty items: Join the list of loyalty items, post tweets about designated items such as Ika (mark their official account, no need to @GiveRep), and score according to the number of views. Link:

2.10 @xhunt_ai Introduction: XHunt is an AI-powered InfoFi platform designed to help users better discover valuable KOLs and project parties. Users can view the comprehensive ranking and special ranking of influencers and project parties, the investment and financing of projects, the token mentions and currency price rises and falls of KOLs, and the MBTI analysis of KOLs. At the same time, users can also rate project parties and KOLs and create various hashtags, similar to Web3 Dianping. XHunt has recently received a version upgrade with new features such as viewing trending analysis of popular tickers, as well as Twitter discussion summaries of popular projects, including positive and negative views. Participation method: Publish comments on project parties and KOLs to earn points and token rewards (B2 reward event is about to start) Link:

2.11 @QuoteChain_AI Introduction: QuoteChain rewards quality content creators through a "content mining" model. After users post content on social platforms, it is evaluated by AI. If the content is of high quality, users can receive rewards in its native token $QT, which are distributed rapidly every 10 minutes, similar to how a new block is produced on the blockchain every 10 minutes. The project is supported by the well-known market maker Wintermute, but the participation threshold is relatively high, requiring users to have a blue V certified Twitter account, more than 50 followers, and an account registration duration of no less than 90 days. Participation Method: To participate in QuoteChain, you must meet the thresholds of Blue V certification, have over 50 followers, and an account registration of more than 90 days. Creative replies must be made under the posts published by the official QuoteChain Twitter account. If your reply becomes one of the most popular, it will be quoted by the official Twitter account, and you can earn $QT tokens as a reward. You can check your ranking on the platform's leaderboard and view the amount of $QT tokens you have earned on your personal Dashboard. Link:

2.12 @DexCheck_io Introduction: REP is a content creation incentive platform launched by the data analysis tool DexCheck, aimed at helping project parties accurately identify and reward their true community supporters. The platform has a low participation threshold, and content creation is divided into "meaningful content" and "promotional content". Users need to balance the ratio of the two to strive for a higher score. Project parties can submit projects for exposure, and their launch approval not only requires official review but also relies on the staking voting results of $DCK holders, thereby granting actual governance value to the $DCK token. Participation method: The content published must be original and closely related to the promoted project, clearly mentioning the token name of the project (for example, $TOKEN); otherwise, the content will not be effectively recognized by the system for reward calculation. Rewards will be calculated and distributed based on the rankings of the weekly or monthly leaderboards. Link:

3. N ways for retail investors to participate in InfoFi's gold mining paths Write-to-earn: Most of the projects mentioned above fall into this category, and if you are good at content creation and are diligent, it is a more sustainable way to make money by tweeting this type of project. However, it is necessary to pay attention to the fact that indicators such as reputation may be "brushed" or artificially manipulated, and learn to distinguish whether the KOL's "shouting order" is really optimistic or just right. Direct trading: If you are confident in the judgment of specific events, or good at capturing market hotspots, you can directly participate in the trading of information assets on platforms such as Noise and Ethos. Decision-making support: Kaito search and Ethos score index data are used as "Crypto investment data panels" to assist investment decisions on projects. Project investment: Study the InfoFi track itself and select potential project tokens for medium and long-term investment. Focus on its team, technology, community, and tokenomics model. Interactive and participatory: Pay close attention to the dynamics of emerging InfoFi projects, actively participate in their testnet interactions, community activities, content contributions, etc., and strive to obtain early airdrops, which is an effective way to intervene at low cost. IV. Retail Investors' "Pitfall Avoidance Guide" Information overload: The InfoFi tools themselves can generate a large amount of information, so avoid falling into a new "information cocoon" or "echo chamber effect". Focus on real interactions and community quality: Be careful to distinguish between false hype in InfoFi projects, especially regarding the authenticity of information, including data manipulation and the creation of false hype. You can observe the authenticity of Twitter discussions; are they real users communicating, or are there many homogenized bots speaking? If the discussion is healthy enough, there should be voices of skepticism and in-depth technical discussions. Maintain independent thinking: Any information provided by InfoFi tools is only a reference; final decisions should still be based on your own independent research and judgment. You can deliberately read analyses that differ from mainstream views, as this helps to evaluate risks and opportunities more comprehensively. In short, the most direct and authoritative way to learn about an InfoFi project is to study the project whitepaper and documentation, and carefully read the project's understanding of InfoFi, product mechanism, technical architecture, and token economic model.
4. What impact will InfoFi have on the industry, and what direction will it take in the future? How will InfoFi impact the crypto industry? Below are some analyses from various KOLs/institutions from different perspectives. @CryptoPainter_X Kaito, as the leader in the InfoFi sector, is achieving screen-saturation marketing with an extremely high cost-performance ratio, constructing a new business model of "traffic capital platform." KOLs are almost like "workers," while the platform's token stakers resemble "shareholders." On one hand, this allows the platform to maintain continuous profitability and create demand for its tokens, but it also raises deep concerns about excessive concentration of influence and market manipulation.

@BroLeonAus It is believed that the InfoFi project (such as Kaito), although not perfect, with controversies regarding the Yap leaderboard and its value possibly diluted by score manipulation, is still one of the more promising SocialFi practices currently. Its impact on the industry lies in providing mid-tier creators with an entry point and value loop of "being seen"; if it can realize the vision of "social behavior = currency", it will be a milestone progress in the InfoFi field.

@starzqeth It is believed that Kaito has turned creators into "algorithm riders". Although it has empowered the platform itself through the new Mindshare index, the homogenized content it has spawned, along with "professional miners" type participants, makes it difficult for project parties to convert long-term value. Therefore, the industry should learn from its model in the future, but it needs to root interests in real communities rather than simply amplifying the volume.

@ZKSgu It summarizes the Kaito algorithm rules and suggests that although the system is full of uncertainty, it breaks the original KOL pattern and indeed provides a valuable opportunity for newcomers without an influence base to be visible and compete on the same stage as industry leaders. This is its positive aspect.

@DWFVentures InfoFi is believed to have great potential. However, it is also necessary to be wary that the project's market share assessment cannot rely solely on "attention share"; at the same time, incentive-driven content creation may lead to a proliferation of low-quality content, diluting truly valuable high-quality content.

@Bruce1_1 Think that while InfoFi may seem like a buzz, it has also led to a serious increase in information entropy, making content work for algorithms rather than users. Because the platform algorithm cannot effectively identify the quality of content, only quantitative data such as posting and interaction are rewarded, which has given rise to a large number of "black hat SEO" style scoring behaviors. This not only drowns out the truly high-quality and in-depth content, but also makes the public opinion field dominated by the "water army", and creators need to be wary of becoming the "traffic feed" of the platform's algorithm.

So where will InfoFi go in the future? The current InfoFi mainly focuses on market attention and impact trading (Kaito AI, Cookie.fun , Noise.xyz and on-chain reputation (such as Ethos Network), in the future InfoFi may generate stronger synergies with other sectors: InfoFi + DeFi: For example, Ethos Network's on-chain reputation score may be directly used as a credit reference for DeFi lending in the future, and a high-quality reputation can obtain a better lending interest rate or a lower collateral ratio. In addition, the quantitative strategy of DeFi can use the real-time sentiment index, heat trend, and prediction probability generated by the InfoFi platform as important trading signal inputs. InfoFi + SocialFi: The value of creators' Social Tokens can be priced more fairly through the InfoFi platform for their attention, influence, and content quality. InfoFi + AI: AI Agents can enter the InfoFi market as a participant for information arbitrage and risk hedging. For retail investors, understanding the essence of InfoFi, learning to use tools, and avoiding risks are essential to becoming a smart "information prospector" and discovering their own Alpha.